A TikTok video posted by Public Safety Officer Joshua Hinson received over three million views on TikTok. The video sparked interest in Chapman’s Public Safety’s activity on social media, and students love it.
After being shown funny videos that other police departments shared online, Hinson wanted to feature Chapman’s Public Safety in a fun way. TikTok users posted one million videos per day and a total of 800 million installations within the first year, making it the most downloaded app in 2018.
Hinson posted a TikTok video of himself and Officer Sean Porter dancing in the stands of Wilson Field to the song, “Coincidance,” by Handsome Dancer. The video brought him attention – more than he’s used to. His Instagram account, which features videos of him and updates on public safety events, now has 800 followers.
Here are some answers to questions students have had about the viral sensation.
Who filmed the video?
Well, technically no one, but it was filmed on Hinson’s phone. He pulled up a chair, set his phone on it, and recorded himself and Porter dancing together. It only took two takes before they posted it.
Why did they do it?
Hinson took notice that students were using platforms such as Instagram and TikTok and wanted to come up with some fun ideas for the platforms in order to communicate more directly with students. This TikTok video isn’t the only thing Hinson has done.
He has created about 40-50 videos on TikTok. The videos that feature officers in uniform are more popular. Hinson wants to build relationships and connections to the Chapman community. Students recognize him from the videos and greet him. Hinson follows the trends online, which helps him brainstorm ideas at home and on campus. As a father and a high school coach, Hinson is always getting new ideas and creating videos with the kids.
What is next for them on social media?
Hinson has created his own Instagram where he is featured in uniform and encourages students to follow him. He wants to create more fun content for his audience and is working on getting Public Safety officers and students involved.
“The more we can do that and put smiles on people’s faces, the better,” he said.
What do you think about this video?
Gonzalez is a huge fan of Hinson’s videos. He thinks that the Tik Tok video was well done and it made him laugh. Gonzalez never thought the video would get so many views. It really shocked the whole department and sparked conversation. From an officer’s perspective, he thinks that these videos are a great way to break down the barriers of Public Safety and the Chapman community.
Will other Public Safety officers be appearing online, too?
Gonzalez wants to join in on a lip sync battle that the police departments make together. In this video, they lip sync to a song after another nearby department does it, too. They are interested in doing videos which would involve departments nearby and the student body at Chapman.
Has the video changed your relationship with students?
After watching Hinson gain popularity on Instagram, Gonzalez realized that social media is a good way to communicate with the students and Public Safety now piggybacks on Hinson’s Instagram account to advertise different Public Safety events.
“Let’s go do something funny and have a good time,” said Hinson.