Fckbowls: Fresh Acai Bowls Brought Right to your Dorm Room

Deluxe Acai Bowl. Photo by Ali Higo

Freshmen Ali Higo and Sydney Wu are bringing fresh acai bowls right to your dorm room. Their start-up company, Fckbowls, is run through their Instagram account (@fckbowls), where they take orders through direct messages or via text. They offer two 16-ounce bowls, the Classic Acai Bowl with granola, blueberries, strawberries, bananas and agave for $7, or add cacao, coconut, chia, and almond butter for the $8 Deluxe Acai Bowl. As Strategic Corporate Communications and Accounting majors, these girls have experience on how to advertise and budget a company.

Deluxe Acai Bowl. Photo by Ali Higo

Q: How did you guys come up with this idea?

Ali: With the large explosion of acai lately, we found ourselves always craving it. I have a blender in my room and had always made myself either smoothies or my own acai bowls when I was hungry. Growing up in Hawaii, it was very common and popular for me and my friends to always make acai bowls together, so I was able to learn how to make these bowls through just being with friends and experimenting. Also, being a semi-broke college student and not wanting to constantly spend money, we came up with the idea to form our own company.

Q: Where did the name come from?

Ali: Well, after we had decided to make this a real thing, we were trying to brainstorm names. We both couldn’t take it anymore because we couldn’t figure out what to call our company. We both were frustrated and said “f this” and I remember my roommate advising us to call it Fckbowls and the name just stuck.

Q: What are your key ingredients and supplies?

Sydney: The main ingredient is the Sambazon acai packets, then frozen berries, fresh fruit, coconut shreds, almond butter, peanut butter and cacao. We usually will buy the fruit from either farmers markets or grocery stores, and restock about once a week. The acai packets we buy in bulk from Costco, and luckily we haven’t had to restock those yet.

Ali: The bowls and utensils we order from Amazon, and we purchase those in bulk as well.

Two Deluxe Acai Bowls. Photo by Ali Higo

Q: Have you made a lot of money from this business?

Sydney: We have definitely made a profit this year, but I am still trying to work out all of the numbers. I would say we at least make around $100 a day. It helps being an accounting major and being able to have this real business experience.

Q: How do you feel about being an “undercover” business and are you at all worried about being caught?

Ali: It’s not too bad. Since most of the orders are through our social media, the only real interactions we have with people are just delivering the bowls. We aren’t trying to hide our business, by making anything look suspicious. We just carry around acai bowls, so no one really thinks anything of it. We are not too worried about being caught because we understand that the worst thing that could happen is that we would close.


Q: What has been the biggest challenge you guys have faced so far?

Ali: Time management has been something that we have struggled with. It is hard to balance school and making the acai bowls at the same time.

Sydney: Also, a lot of the time, we want to go out and have fun, so when we get an order for the bowls, we sometimes have to cut our days short to make the bowls and deliver them.

Q: So how do you figure out how to manage your time with school?

Ali: We set our schedules around specific times when we know we won’t be too busy. We both try to also do our homework ahead of time. Our plan is to see how we do this semester, but I don’t think we will be continuing this company later on. It has been a lot of fun, but it is hard to balance making these bowls, while balancing school.

Sydney: We also have a third member on our team, Emily Chen, so having three people on our team allows us to be able to balance our schoolwork.

*The owners of Fckbowls denied to be photographed*




Maddie Jacobs & Rachael Kaufhold

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